Karol G Breaks Streaming Records with New Album 'Raices'
The Medellin-born superstar's latest release surpassed 50 million global streams in its first 48 hours, blending cumbia with contemporary pop.
Karol G released her new album Raices on July 5, and within 48 hours it had surpassed 50 million streams worldwide, making it the most-streamed Colombian album in that window, according to reports from Rolling Stone Latin and Billboard.
The project blends traditional cumbia with modern pop production, a creative direction that marks a notable shift for the Medellin-born artist who has spent recent years dominating the urban Latin market.
The release lands at a moment when Colombian culture is receiving outsized global attention, with the national football team deep in the World Cup and the country's presidential election drawing international coverage.
For Colombian music fans in the United States, Raices arrives as a point of cultural pride, offering a sound rooted in the country's musical heritage while reaching audiences far beyond its borders.
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Reportado por El Paisa, nuestro corresponsal colombiano.
